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I noticed the same thing Tina! The 250th anniversary packaging was definitely a step up from the usual stuff. I think a lot of brands pulled out all the stops for the America 250 because they knew it was a once-in-a-generation sales opportunity. Limited edition runs are becoming more common though – World Class and Brothers both do seasonal packaging for July 4th and New Year’s.
There’s actually a thread in the Packaging section that digs into why some brands invest in fancy packaging vs others that just use generic boxes. Interesting read if you’re into that side of things.